As marketing professionals we know we need to continually evolve to survive. Fact. We need to embrace the new technologies, new attitudes and new buyer behaviours which are shaping our future landscape right now.

Yet here at Marketecture we decided it was time to take a moment to pause for thought. A short breath, to consider where things are at, and more importantly, to take stock and think about where things are heading. In doing so, we came up with ‘The b2b Zeitgeist’ - our very own attempt to capture a snapshot of the ‘Spirit of the b2b marketing age’ we are all caught up in.